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IAB Tech Lab launches Ad Format Idol initiative. Read more here.

IAB Tech Lab Summit 2025: Through the Looking Glass
Trusted Server from IAB Tech Lab
IAB Tech Lab Spiders and Bots List
ADMaP Webinar April 10 2025
IAB Tech Lab 2025 Roadmap
Ad Creative ID Framework (ACIF) logo
Global Privacy Protocol (GPP) from IAB Tech Lab
ACIF Validation API Webinar Replay
Supply Chain API from IAB Tech Lab
OM SDK for CTV explained
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Our Mission

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.

Tech Lab Standards are defined across 5 Pillars of Innovation

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